About Advise Events

Our Story

Advise Events was built on over 20 years of hands-on ticket sales and concert production experience. We've been in the trenches — selling tickets, producing shows, and learning firsthand what makes an event succeed or fail.

That experience taught us something important: the small and independent producers of the world — the ones putting on shows in their communities, taking real financial risks — often have to make high-stakes booking decisions with limited data. Choosing the wrong artist, venue, or ticket price can mean the difference between a sold-out show and empty seats.

We built Advise Events to change that. Our mission is to give independent promoters the same data-driven insights that the big players rely on, so they can plan better and have more successful shows. With more than two decades of ticketing history spanning thousands of events and hundreds of venues, our platform answers the questions promoters actually ask: How many tickets will this artist sell in this market? What should I charge? Is this venue the right fit?

Our analysis combines historical draw data, real-time social metrics from YouTube, Last.fm, and Ticketmaster, and genre-specific benchmarks to deliver clear, actionable recommendations — because every show deserves a fair shot at success.